CMN 3144 Lecture Notes - Lecture 3: Easter Parade
Document Summary
Definitions of public relations science and becomes getting consent true but also getting them to be on your side for different issues. Explaining how terms have been used in the past as to what is current. Working with people to get them to not only believe what you are saying is. Definitions have evolved over time starting as an art and moves into a. Was fashionable for them smoking became something that only a few did and. Getting believed and public consent if you were a woman who used to smoke in private now there was public consent to make it acceptable to smoke in public. Public relations is now using the term communication (1950s) 1963 planned persuasive communication, pr is about communication and now introduced the concept of publics, there wasn"t such thing as 1 general. 1982 definition working with the publics to come to a consensus (win-win. 1984 definition looked at pr as a management function and gave.