CMN 3144 Lecture Notes - Lecture 4: Integrated Marketing Communications, Organizational Communication, Strategic Management
20 Jan 2017
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Document Summary
Public relations definition management style that incorporates communication between the client and the public, aiming to achieve a balanced relationship that is mutually beneficial. Learning about terminology concepts about the interview - using diverse publics, mediating between the two entities, common vision between the public and clients. Focusing on 4 words: now been replaced with the word reputation, its what you see or perceive from a distance; was originally the outside of building, the logo, a physical means. Image used in the original definition, this was used 40-50 years ago, it has. Reputation taking all our images and also talk about those, what the. Identity changed its logo, words and pictures they(cid:495)ve used, campus has. University of ottawa, uottawa: strategic communication (sc, integrated marketing communications (imc or ic) All consumers are important in pr, not only students (alumni, staff, workers) all of them have to be brought in as equal stakeholders and there should be a relationship built with them.
