CMN 3144 Lecture Notes - Lecture 2: White Noise, Stakeholder Management, Congregation For The Evangelization Of Peoples
22 Sep 2017
School
Department
Course
Professor
Document Summary
Objectives and readings: chapter 4 & 5. But it continues to have credibility problem (pr needs pr: important in pr to find ways around the clutter, clutter: media white noise (i. e. car commercials on the radio etc. ) Pr"s pr problem: often views as lying, exaggeration, economical with the truth, . Definitional paralysis: not all pr is necessarily for mutual gain. 2: the normative standpoint (what should occur rather than what does); Or: grunig"s 4 models along a continuum or contingency theory pure accommodation and pure advocacy or reflective (counsellors, coaching, conceptualizing, and executing tactic) Better: public relations in one sentence: research, planning, communication, Evaluation: before you embark on a campaign - determine the values of your organization; clients; stakeholders; media; general public; employees. Pr is a values-driven management of a relationship between an organization and the public that can affect its success : leaves open the question of whose values dominate or what they are.
