CMN 3144 Lecture Notes - Lecture 15: Virtual Memory, Crisis Management, Reputation Management

• School: University of Ottawa
• Department: Communication
• Course: CMN 3144
• Professor: Isaac Nahon- Serfaty

Document Summary

Lecture 15 - the strategic functions of public relations: crisis management. The crisis is there but the organizations are not able to see it. organizations were not able to determine the factors that lead up to crisis: there is a natural state of denial in every human being. We don"t want to acknowledge that we can be in trouble: to think about potential crisis means some kind of costsmore money, more expenses. Business always like to keep profitability so how can we take money out of our profit to pay the costs for potential crisis: every organization is a ticking time bomb. An even,t sometimes unforseen, that has a disruptive effect in the organization operations. The crisis challenges the organization"s reputation in the eyes of the stakeholders. The crisis is always amplified by the media. Make people aware and to do this to prevent the problem from occurring. Not the reputation, but the consequences on the life of people.