CMN 3144 Lecture Notes - Lecture 17: Economic Equilibrium, The Sequence

• School: University of Ottawa
• Department: Communication
• Course: CMN 3144
• Professor: Isaac Nahon- Serfaty

Document Summary

Public affairs have been defined as the public relations practice that address public policy and the publics who influence such policy. A sounded public affairs strategy has to achieve some basic objectives related to the regulation of one activity or industry and therefore create a favourable content to preserve and expand markets. The management of public affairs is also closely linked to the reputation of the organization. An emerging or potential situation that can affect the interests, the reputation or the values of an organization. The sequence of issues management: monitoring and analysis: know and understand the context, anticipate and identify issues, hierarchy of issues: business priorities. Assessment: type of issue, stakeholders affected, potential scenarios: strategy: define position, messages and targets, actions: tactics and implementation. The objective show be measurable (quantity or quality). The objective show reinforce or change a perception/opinion. You need to understand them in terms of social demographics, age, level of education, job, etc.