CMN 3144 Lecture Notes - Lecture 19: Decision-Making, Swot Analysis, James E. Grunig
21 May 2016
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Document Summary
Media relations: creating and conveying the news in an interactive environment. People still believe what media say, even when they do not believe politicians or business executives. Media build-up and destroy personal and corporate reputations. Media consider corporations sources that should inform and be accessible to them. Publicity is the planned communication of newsworthy or educational information specifically designed to motivate the target audience to buy the product, or take other action. From --> classical argumentation --> to --> news framework. If you"re competitionhow you make the story much more interesting? you take the pyramid and invert news fragmentation. The never-ending 24/7 news cycle create a fragmented news environment: Corporate and government sources compete to get the attention of the media. News stories has expanded to a variety of tv/radio shows and sections, moving beyond the traditional news programs. Contradictory views and lack of consensus dominate the public agendas.
