CMN3174 Lecture Notes - Lecture 9: Group Sex, Gender Inequality
26 Feb 2016
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Keep changing things to keep things fresh o! In north america, alcohol is a social experience. Roots of our culture in north america stems from the culture away from. The idea of smoking amongst hookers in 60s attached to empowered women. Ads not only focus on technical, you"ve got to express the technical idea. Post modernism rolled across culture and created a drive like what was known as break in structure and meaning. Modern ads would typically focus on what the products are, what it does, what does it feature. Dematerialization in ad doesn"t care about what and where the product was made o! Product seems less than the fact that it belongs to a particular brand o! Materiality and usefulness of goods become secondary to the o! Meaning of product primary; use secondary communicational process. Americans spend times as many hrs shopping at europeans. Americans are exposed to 20 times more ads than europeans.
