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Lecture 9

CMN3174 Lecture Notes - Lecture 9: Group Sex, Gender Inequality


Department
Communication
Course Code
CMN3174
Professor
Michael Strangelove
Lecture
9

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Lecture 9
Alcohol commercials
!Keep changing things to keep things fresh
Gender realities
!Stereotypes
o!Exaggerated statement about reality
Extreme stereotypes
!Gender inequality
In North America, Alcohol is a social experience
In Europe, alcohol can be drank alone
Woman standing – Man sitting
Subtle ! dominant / subordinate
Roots of our culture in North America stems from the culture away from
Europe
Canada
!Post modern tendencies
Europe
!Modern tendencies
Breaking away from hetronorominity
The idea of smoking amongst hookers in 60s attached to empowered
women.
Hetrosexual are such as:
!Normative
!Non-normative
o!Group sex, multi-partner
Always up market
!Product / setting / the idea
Ideas of lesbian portrayal on ads
Ads not only focus on technical, you’ve got to express the technical idea.
Major corporations appealing to the gay/lesbian market.
1980s
!Post modern ads kicks in
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