CMN 4132 Lecture Notes - Lecture 2: Crisis Communication, Reputation Management, Crisis Management

• School: University of Ottawa
• Department: Communication
• Course: CMN 4132
• Professor: Laurent Benoit

Document Summary

Media: is organizations and therefore the main purpose is to make money. They are living organizations with their own channels that produce information. The mandate of media is to sell information. A logo has a lot of weight and influence on consumers purchases. We have a relationship with our brands in comparison to others: value drives reputation management, public interest and universal values, events and media influence publics, disputes, attacks and wrongdoing. The root of crisis communication is public relations principles. Organizations speak and issue words; you can decipher their thinking. Be critical of discourse, what organizations due to promote themselves through media: symbols of household are aimed at internal audiences, symbols have the power to reconcile the organization with humanity, symbols of commitment demonstrate legitimacy and the impact. Finally it decides acts and monitors the crisis. Risk: it is the degree of danger x probability and x impact = risk. When talking about reputation its hazard vs outrage.