CMN 4132 Lecture Notes - Lecture 7: Communication

• School: University of Ottawa
• Department: Communication
• Course: CMN 4132
• Professor: Laurent Benoit

Document Summary

Crisis communication dimension: (1) knowledge management: collect what is happening out there. This is to minimize the perception of the audiences of the event: we use previous scenarios to help gain knowledge of current scenarios. Thus, we can call on external resources to help remediate the current crisis. Public interest: it is not 50% + 1 therefore not the majority. Public interest is the general welfare and well being; something in which the populace as a whole has a stake. Morality is about doing good and respecting societal norms. Ethics is about not lying, breaking the laws and respecting the laws that are in place. Public opinion: it"s always a plurality of individuals and multiple perspectives in regards to the subject. Use a data analysis through similar issues of other companies based on similar factors then do a frequency count based off those cases to create a consensus of the potential threat level.