CMN 4548 Lecture 9: CMN3144 - Class 9
12 Dec 2017
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Document Summary
I will ask you to develop the pr/coms plan for the high times caf in class with me through your groups: we will go one section at a time. I will then ask you to provide a rationale for why your group made the choices that you did for each section based on class discussion and the course textbook. This will be your assignment for next week. In this case, exceptionally, you will submit your plan (as developed in tonight"s class and rationale as a group to cmn3144@gmail. com. This will count as your individual think piece. This will be the dry run/practice exercise for your take-home exam. Pr plan goal: to improve the university"s relationship with the university community in advance of the university opening up a high times caf on campus on october 30, U of o budget for all its advertising: 75,000 per year. Cost: ,000 one time full-page ad in the globe and mail.
