CMN 4548 Lecture 2: CMN3144 – Class 2
12 Dec 2017
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Document Summary
Dialogue and relationship building; both organization and its internal (employees) and external (public) can both benefit from the neutrality of information and understand it. Not all organizations have mutually benefiting interests, via values. Public relation is value based, finding common ground and developing mutual understanding since it benefits both the sender and the receiver. Some organizations are willing to make compromises with their objectives. Crisis cmn model is cmn model via mass media. Organizations should be flexible to give and take in order to achieve their goal and succeed. There are many forms of public relations; none will be the normative ideal because not all are indusive in that; ex: crisis communication. You won"t have (cid:523)propagate(cid:524) yet it isn"t a form of a two-way dialogue because you don"t time. Pr = advocacy; advocacy to a certain position and advocating for xyz. always take the audiences idea and change your position.
