CMN 2152 Lecture Notes - Lecture 9: Kony 2012, Cherry Picking, Slacktivism

• School: University of Ottawa
• Department: Communication
• Course: CMN 2152
• Professor: Jozsef Orosz

Document Summary

7 devices of propaganda (see slides from last week) Two step flow theory- children dissipated to high school/ slacktivists, bandwagoners. Kony 2012: fear of what was happening to children in uganda, fear of lra, wishful thinking they could contribute to the cause they could make a difference. Device one: name calling, appeal to emotion (ties us to gavin, gavin to jacob, jacob to us) transfer, Device two: glitering generalities: deliver your voice, we"ve seen these kids we"ve heard their cries, this war must end. Jused prestiege of these players ideas to further their own arguments. Device five: plain folks: man of people (made k though) Device 6: card stacking: over simplify the issue they could make grandiose claims that no one would fact check. Kony had not be in uganda for 6 years at time of movie. Device 7: bandwagon: targeted schools, perfect mixture of high disposable income and malleable minds.