CMN2168 Lecture Notes - Lecture 6: Televisa, Rede Globo, Central Force
6 Oct 2017
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Document Summary
Before 1990s, most mainstream media was national in scope but since then most communication media has become increasingly global. Rapid expansion of global communications can be tracked back to the invention of the telegraph which has allowed for growth in the postal services, cross-border telephoning and radio communications as well. Media is largely a cultural product, and the transfer of such a product is likely to have an influence on the recipient"s culture. Technology has also been propelled globalization, creating tensions between high culture and anthropological culture [what is good vs. culture as a lived experience] Technology allows for quick communication, coordinated transportation, and efficient mass marketing [which have all allowed globalized media to take hold] Rise of new media: internet critical revolution, social media. Three global markets (1) creative content: material for exchange (2) market for financial resources: finance operations, investment, profits, public vs. private (3) market for audiences/readers/users: competition for audience attention.
