CMN 3144 Lecture Notes - Crisis Communication, Crisis Management, Ingratiation
Document Summary
Crisis: escalating in intensity, falling under close scrutiny. Is a major event that has potentially negative results: may significantly damage an organization and its employees, products, services, financial condition, and reputation (slide 3) crisis dynamics review slide (slide 4) crises can bring opportunity. Heroes are born anyone who can give you a valuable suggestion (shows you what they can do beyond what is needed) Change is accelerated organizations feel the pressure and consider changes that they wouldn"t normally consider. People can be changed whether hiring, or current members change attitude, termination. New strategies evolve people learn new lessons. New competitive edges appear even those not willing to work together may change cohesiveness (slide 5) crisis communications planning. Step one: risk assessment identify the threat itself, limits, compromises etc what needs to be done? (generally done before the crisis happens in case of emergency)~~ proactive stage~~ Step two: developing the plan you will do everything.