CMN 3144 Study Guide - Crisis Management, Step One, Database Marketing
9 Jul 2014
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Proactive stage~: step two: developing the plan you will do everything. Create a crisis management team, or information center. All the preparations will be done at this stage ~~strategic. Stage~: step three: response execute your plan. ~~reactive stage~: step four: recovery not something you will see overnight. Values, post values (slide 6) how various organizations respond to crisis: attack the accuser, denial, excuse. Use databases and issues management to understand stakeholders: 3. Identify all contact points for the company and its products: 4. Create plans for each local market: 5. Create compatible themes, tones, and quality: 6. Hire only team players (more important for integrated. Link imc with management processes (slide 17) hyman and sheatsley"s major reasons why campaigns fail: there exists a hard core of chronic know-nothings . Interested people acquire the most information: people seek selective information, people interpret the same information differently. Information does not necessarily change attitudes (slide 18) challenges to consumer-focused marketing.
