ECO 1104 Lecture Notes - Lecture 16: Marginal Revenue, Perfect Competition, Fixed Cost

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ECO 1104 Full Course Notes
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Those conditions mean that sellers and buyers, with no market power, are price takers. Total revenue (tr): tr = p x q. Average revenue (ar): ar = tr/q = p. A competitive rm can keep increasing its output without affecting the market price. Shutdown: a short-run decision not to produce anything because of market conditions. If the rm shuts down, it must still pay fixed costs. Exit: a long-run decision to leave the market. If the rm exits, it incurs zero costs. Cost of shutting down: revenue loss = tr. Bene t of shutting down: cost savings = vc (variable cost) But the rm must still pay fixed cost. In other words, if the cost of shutting down (revenue loss per unit) is less than the bene t (variable cost savings per unit), then the rm should shut down. Bene t of exiting the market: cost savings = tc. There is no fixed cost in the long run.

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