APA 2134 Lecture Notes - Lecture 3: Swot Analysis, Marketing Plan, Corporate Social Responsibility
25 Jan 2017
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Sport as a attractive aspect for tourism. Allows to forget about things like school, work, responsibility etc. Perishable in a way that it"s over after the game or the performance. Psychographic aspect is knowing what people want. Marketing plan is in a 10km ray. If the product is too far people wont buy your product because it will be too far of a travel to get it. The number of generation that lived in the same city and the fact that you are born and raise in a city in uence marketing and if you will or not buy product related to the team. When there is promo code for the game and tickets. When other company are associated with team like casino etc. It"s the adds on the side of the ice, on the ice. etc. There is so much clutter in advertising that people have dif culties differentiating products from one another.
