MKT 828 Study Guide - Midterm Guide: Grabs, Corporate Social Responsibility, Conspicuous Consumption
15 Oct 2017
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When a recession occurs what is the effect on sports. In a recession people don"t have an excess of money to spend in the leisure time market: sponsors have to reconsider expensive deals, people have to make harder decisions to spend their time and money. Global type of sports and their success outside of america: the indian premier league (ipl) is a successful cricket league. Sports fans- greatest commodity- at home and at the game. Marketing myopia: a lack of foresight in marketing ventures. Arizona state hired aspire group: who hired 30 full time sales and service representatives, goal = build relationships. Sport: competition, typically in some game form: separation from normal spaces and time, regulation by special rules, physical training, special facilities and equipment. Product: any bundle or combo of qualities, processes, and capabilities that the buyer expects will deliver want satisfaction.
