PAP 3310 Lecture Notes - Lecture 8: Semi-Structured Interview, Frank Luntz, Mass Media
23 Mar 2016
School
Department
Course
Professor
Document Summary
The terms ethnography" and participant observation" are essentially synonymous, although ethnography is the more inclusive term: inductive, qualitative research method. The researcher is immersed in a particular social setting for a long period of time, sometimes even years. Behavior is observed in an unstructured way, and often in-depth, unstructured discussions and interviews are held with the people studied. Example in public administration: first used to study other countries, based in the study of anthropology. Would be able to make political assumptions regarding cultures and societies. Overt": the people being studied know they are being observed by a researcher. Covert": the people being studied do not know they are being observed by a researcher. Open" or public settings: e. g. refugee camps, downtown sidewalks, etc: in an open setting may be difficult to make observations and talk to people. Closed": i. e. private or restricted settings: meetings of political movement and organizations, etc.
