POL 3370 Lecture Notes - Lecture 12: Content Analysis, Polysemy, Feminist Theory
14 Dec 2019
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Document Summary
To identify a text or group of texts and closely study them to. Better understand what is included and not included. Frequent goal to identify and unpack the play of dominant ideologies within mainstream texts. Collections of interrelated ideas that are accepted by the majority of a group of people as common sense. Often grounded in critical race theory, feminist theory, and other social justice-oriented paradigms. Goal to examine common habits of thought and thus help improve representations. Look for both what is missing and present. Considered unobtrusive because it involves getting data from sources other than people. Natural traditional and emergent data sources that exist outside the researcher and the research. Examines the ways in which the texts generate meaning. Explores data using limits that allow for in-depth explanation of one of multiple possible interpretations. There are predictable patterns of interpretation that help make assertions. Consider the existence of multiple meanings and the importance of audience interpretation.
