PSY 2110 Lecture Notes - Lecture 6: Classical Conditioning, Observational Learning, Operant Conditioning

• School: University of Ottawa
• Department: Psychology
• Course: PSY 2110
• Professor: M L Laliberte

Document Summary

Psy2110 ~ social psychology (session #6: attitudes: what is an attitude, there are several existing definitions of an attitude. For example, an attitude can be: an evaluation of various aspects of the social word (baron, 2006), the evaluation of information that you already have, an association in memory between an attitude object and an evaluation (fazio, The stronger the attitude, the more accessible it becomes, and the more it influences one"s behaviour): attitudes are multidimensional, very strong positive or strong negative = very hard to change the mind, ambivalence = easiest to influence, ex. Liking a lot of things and having a negative attitude, adding a few more positives could actually sway you, and vice versa. Instrumental conditioning (or operant conditioning): basic form of learning in which responses that lead to positive outcomes are strengthened, while responses that lead to negative outcomes are weakened: ex.