SOC 1101 Lecture Notes - Lecture 6: Stanford Prison Experiment, Uptodate, Guesstimate

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Types of research: qualitative research the nonnumeric examination and interpretation of observations for the purpose of discovering underlying meanings and patterns of relationships (babbie, 1999). Survey research: uses interviews and questionnaires, measures attitudes, opinions, beliefs, values, and behaviours. Is cross-sectional compares different groups at one point in time. Studies the same group (cohort) over a period of time: e. g. work at a factory, may use diaries, interviews, health and employment records. Sample attrition: people may drop out of the research. > government statistics, social indicators: e. g. social trends by statistics canada. > used to detect relationships and trends: e. g. unemployment rates and property crimes. > not always 100% accurate, more of a guesstimate. Needs an experimental and control group for comparison. Subjects must be randomly assigned to groups. Seeks out cause and effect under highly controlled conditions. Typically experiments are explanatory, that is, used to test hypotheses, unverified statements of a relationship between variables.

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