SOC 1101 Lecture Notes - Lecture 8: Social Reality, Making Money, Collective Intelligence
Document Summary
Pop culture and mass media (will be on the exam: culture created by masses of people, consumer goods produced for mass appeal, hegemony strategies to gain power and influence. Why are studies of the media important and relevant: much of our knowledge of the world is media driven. Influential in framing what we see, think and experience and how we relate to others. Influence goes both ways society also plays an important role in shaping content of mass media communication: sets the parameters around what is necessary. Mass media: technologically-based communication structure (or institution) involving the centralized production and technologically-mediated distribution of information and entertainment. Mass communication: the institutionalized process for producing and distributing produced messaged by way of mediating technologies. From mass to interactive: transformation from mass audiences, mass messages, mass society to networked society. Feminist theory: gendered inequality, historically, media conveyed messages about women as inferior or irrelevant, reinforce female sexuality.
