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Lecture 8

Lecture 8 - Pop Culture and Mass Media.docx

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Pop Culture and Mass Media will be on the examCulture created by masses of peopleConsumer goods produced for mass appealHegemonystrategies to gain power and influenceWhy are studies of the media important and relevantMuch of our knowledge of the world is media drivenInfluential in framing what we see think and experience and how we relate to othersInfluence goes both wayssociety also plays an important role in shaping content of mass media communicationSets the parameters around what is necessaryMass MediaTechnologicallybased communication structure or institution involving the centralized production and technologicallymediated distribution of information and entertainmentMass communicationThe institutionalize
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