SOC 2111 Lecture Notes - Lecture 17: Marriage Records, Content Analysis, Software
20 Dec 2015
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Document Summary
People in a study are unaware that they are being studied: unobtrusive measures: emphasizes people cannot react" or. Unobtrusive research, eugene webb (1966: content analysis, existing analysis, secondary data. Often seen as supplementary and cross validating. Cannot contaminate response or replace standard forms. Physical traces: erosion: examine wear of goods. Examples: floors of museum to see what exhibits attract more people or toys at daycare: accretion: matter is built up in some way. Example: garbage to study cultural, social and economic. Archives: records or documents related to activities of individuals, patterns groups, institutions or governments: running records: public records. Example: marriage records: other records: irregular or private records. Observation factors: external appearance: how people appear may indicate social, count behaviours: count number of times people perform action, time duration: measure time it takes people to do something may indicate their attention. Study of communicative forms, e. g. written materials (books and articles); media (music, tv shows, movies); websites, photographs, tombstones, etc.
