GGR252H5 Lecture Notes - Lecture 7: American Eagle Outfitters, Dick'S Sporting Goods, J. C. Penney
Document Summary
Saturation level in your home domestic market o o. Can still grow in coutry but its low. The retail invasion of canada: corporate strategies and spatial insights. Greatest opportunity percieved to be in emerging markets - china, brazil, Opening of new stores from larger cities to smaller towns. The stores are established in a disperse pattern from a single location. Once an organization has reached a certain size, the organic growth can be a combination of the two previous strategies. Combination of two or more firms to form a new single. Acquisition when one firm purchases more than fifty percent of the shared capital or assets of another firm. Takeover a larger firm acquires a smaller company while keeping the. This links the franchisor with the franchisee directly. Joint venture modest alliance between retailers: promotion of one. Alliance another"s products and the building up of further scale economies through joint purchasing arrangements.
