MGM101H5 Lecture Notes - Lecture 5: Customer Relationship Management, Social Media Marketing, Market Orientation
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MGM101H5 Lecture Notes - Lecture 4: Tim Hortons, Incident Response Team, Corporate Social Responsibility
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MGM101H5 Lecture Notes - Lecture 5: Customer Relationship Management, Social Media Marketing, Market Orientation
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MGM101H5 Lecture Notes - Lecture 6: Sole Proprietorship, Legal Personality, Double Taxation
Document Summary
Many people think of marketing as selling or advertising. Selling and advertising are part of marketing. Marketing refers to set of business practices designed to plan for and present an organizations products or services in ways that build effective customer relationships. A market is defined as group of people with unsatisfied wants and needs who have the resources and willingness to buy. The find a need and fill it concept is core of marketing. The easier a marketeer makes a purchase decision process the more he will sell. Marketing is activities of buying and selling for satisfying needs. Helping buyers buy also makes the seller sell. Much of future of marketing lies in mining such online conversation and responding appropriately. What marketeers do in any particular time depends on what they need to do to fill customers needs and wants which are changing continuously. Find what customers want and provide it for them.
