MGM101H5 Lecture Notes - Lecture 6: Fire Phone, Station Wagon, Tom Peters
25
MGM101H5 Full Course Notes
Verified Note
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Apply every once in a while a revolutionary product comes along that changes everything (steve. Introduction of the iphone: what is great about product, wide-screen, touch controls, no more keyboard taking up space and limiting application controls, adaptable. Ipod, phone, and internet communicator = 3 devices in one. Apple reinventing the phone : easier to use and smarter than other mobile devices, audience: Revolutionary user interface : everyone; easy for older generations to use and cool for younger generations, users of other smartphones, app developers, how is it being presented, technological presentation (with timed slides, graphs, photos (icons of the apps) If someone else is leading the market, let them: don"t enter a market unless you can overturn it. Porter"s 5 forces that affect and industry (not a product: new potential entrant, threat from new entrant, competitors, buyers, purchasers power of negotiation, substitutes, threat from substitution products and/or services, makes product obsolete (ex.
