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Department
Management
Course
MGM101H5
Professor
Dave Swanston
Semester
Fall

Description
November 29, 2013 Operations Management Article 1: ­ Target market? o Business travelers  ­ What is important to these markets? o Flights at the end of the business day o Punctuality of the arrival and departure o Convenient and speed o Reliability o Amenities like internet access o Business class service o Price­ Most of the business travellers are paid by the companies to fly so  people chose luxury and convenience over price o Accessibility ­ How do their decisions support the achievement of their strategic objectives?  Specifically: o Location: Its closer to the Toronto business hub specially to those for a day  flight (most business travellers nature­ short trips)  Only fly to business locations where business travellers frequently  travel like NY, Boston  Shuttle buses­ no need to take the car down to the airport o Facility design: Provide free internet access in the terminal  Luxury lounges  Friendly attendants to look after the travellers  Convenient to pass through customs  New kind of aircraft that can land on every type of runway o Aircraft: different aircrafts provide different services,  advantages/disadvantages  Turbo planes that matched the specific estimated travellers (right  size to match supply and demand) but restricted the radius of how  far they could go  o Service Experience: short trips  Shuttle service  Fly out to business locations, not to vacation areas ­ Operations Management o Most important areas of business management (every successful manager  in any department should have a good grasp on it) ­ Operations is how businesses get things done­ Transformation process: taking  inputs and turning them into outputs (In a service environment, customers are the  inputs) o How to provide outputs to the target market in the most competitive way ­ Managers have to use the resources and allocate them in the most productive way  to reduce cost of production ­ Differentiation strategy: ????? ­ Inbound logistics  ▯Operations  ▯outbound logistics  ▯Marketing scales ­ Major themes: o Manufacturing vs. service operations (overtime the economy has changed  into a service environment) o Productivity (do more with less, less cost with greater yield and produce  less waste o Quality of service, experience, goods provided and how to manage them o Competitiveness: lowest cost, highest quality and be the best  Five competitive priorities • Cos
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