PSY100Y5 Lecture 7: Chapter 7
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PSY100Y5 Full Course Notes
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Document Summary
Storage involves maintaining encoded information in memory over time. Retrieval involves recovering information from memory stores. Encoding- getting information into memory: need to pay attention to encode information, attention involved focusing awareness on a narrowed range of stimuli or events. Selective attention is critical to everyday functioning. If attention was distributed evenly life would be chaos. Need to screen out most stimuli to focus on one thing (cid:862)filte(cid:396)(cid:863) s(cid:272)(cid:396)ee(cid:374)s i(cid:374)fo, (cid:374)ot su(cid:396)e (cid:449)he(cid:396)e i(cid:374) i(cid:374)fo(cid:396)(cid:373)atio(cid:374) p(cid:396)o(cid:272)essi(cid:374)g s(cid:455)ste(cid:373)s. Main issue stimuli screened out early or late. Cocktail party theory that attention involves late selection based on the meaning of the input. Evidence for both theories, lead researchers to think the location of filter is fluid. Lavie location of filter depends on cognitive load of current information processing high load tasks selection occurs earlier. Differences in how people attend to information are the main factors influencing how much they remember. Craik& lockhart propose that incoming information can be processed at different levels.
