Mdsa01h3 - lecture 1 - introduction to media studies. Course introduction (course content is not covered in this lecture) Personal stories matter because it speaks to how we got here and the perspective we take to get there. Media studies scholar, practicing sound artist, cultural worker, technology and media educator. Introduces students to key terms and concepts in media studies and provides an overview of theoretical and critical understandings of media. Students develop their understanding of the political, economic, social and cultural context in which mediated images and texts are produced, distributes, and consumed: this description is not just about the course, but also the field of media. Over time the forms of media that scholars have studies have increased dramatically, as have the theoretical and analytical perspectives brought to bear on the study of media. The course has a required textbook: gasher, mike, david skinner and rowland. Lorimer (2016) mass communication in canada (eighth ed. ).