MDSA01H3 Lecture Notes - Lecture 1: Post-Structuralism, Reality Television, Semiotics
Document Summary
4 media content; studying the making of meaning: Putting ideas into words/visuals or into any other medium of communication (e. g film, tv, etc) Receiver must interpret the communication to understand the idea. Using signs to make meaning (linguistic theory). Sign: anything with meaning (e. g words, images, sounds). Signs are composed of the signifier and the signified. Signifier: aspect of the sign that we experience (e. g thing we see/feel/hear). Signified: idea of mental concept drawn from signifier; meaning we get from it. Icon (iconic sign): sign that looks like the object it represents (e. g map) Index: sign that is related to the object is represents (e. g smoke, fire) Symbol: sign that has no direct resemblance to object that it represents (e. g name; actual person or written language: indeterminacy of representation: One sign can represent more than one thing and one thing can have more than one sign.
