MDSA01H3 Lecture Notes - Lecture 1: Blu-Ray, Thomas Edison, Humane Education
Document Summary
Everything we know learned in 2 ways: somatically things learned through direct sensory perception of our environment. Things we know based on first-hand, unmediated experience: symbolically things we know through someone/something (parent, teacher, Vast majority of things we learn come through learning symbolically. This type of information is mediated, came from indirect channel/medium. Medium middle , or comes between 2 things (ex. How tv comes between us and animals of serengeti on discovery channel) Mass media accounts for much of what we know (and don"t) today. Before invention of mass media, spoken & written word was primary convention for conveying info and ideas. Mass media communication technologies* that have the potential to reach large audience(s) in remote locations (comm. technologies incl. cave drawings, smoke signals, radio, film, letters, tv, etc. ) Mass media sub-categories: print media, motion picture & sound recording, broadcast media, and new media.
