MDSB61H3 Lecture Notes - Lecture 4: Waze, Goodreads, Immanence
Document Summary
New media are about ephemeral things such as data & content. Concept put forward by political economist dallas smythe in 1977. Audiences are sold to advertisers, who pay media companies for access to their viewers, listeners, readers. By watching/reading/listening to ads, audience members work for the broadcasters. The li(cid:374)e (cid:271)et(cid:449)ee(cid:374) (cid:449)ork a(cid:374)d ho(cid:373)e is (cid:271)lurred . Your perso(cid:374)al ti(cid:373)e is (cid:373)i(cid:454)ed (cid:449)ith (cid:455)our (cid:449)ork ti(cid:373)e. The early internet as a space for collaboration and information freedom internet as commons. Free labor is the moment where this knowledgeable consumption of culture is translated into excess productive activities that are pleasurably embraced and at the same time often shamelessly e(cid:454)ploited. (cid:863) This process is usually considered the end of a particular cultural formation, or at least the end of its authentic phase. After incorporation, local cultures are picked up and distributed globally, thus contributing to cultural hybridization or cultural imperialism (depending on whom you listen to).
