MDSA01H3 Lecture Notes - Philo Farnsworth, Marshall Mcluhan, Johannes Gutenberg
Document Summary
Everything is learned in two ways: somatically- through direct sensory perception of our environment. How things look, smell, feel, sound, taste like b/c we have personally. These things make up a small percentage of our knowledge: symbolically- vast majority of what we know. Information is mediated, comes by indirect channel or medium. Medium comes from latin word means middle or that which comes b/w 2 things. Critical media studies is about the social and cultural consequences of that revolutionary capability. Mass media are first and foremost communication technologies that mediate both what we know and how we know. Media is a broad term that includes a diverse array of communication technologies. Mass media are those communication technologies that have the potential to reach a large audience in remote locations. Mass media collapse space and transcend physical distance. Mass media has four sub-categories: print media, motion picture and sound recording, broadcast media and new media.
