MDSA01H3 Lecture Notes - Homicide, Roland Barthes, Ternary Relation
Document Summary
Rhetoric an attempt to shape and influence its viewers attitudes. Media messages convey meaning, meanings that are never neutral always persuading the audience differently. Definition of rhetoric refers to the ancient art of oratory, language designed to have a persuasive or impressive effect on its audience, but often regarded as lacking in sincerity or meaningful. Sign is something that invites someone to think of something other than itself anything can function as a sign. When many people agree to the meaning of a sign we assume it has shared meaning making human communication possible. However, no sign can guarantee that everyone will interpret it the same way thus communication can be fragile signs are significant because they are the fundamental building blocks of meaning hence communication. Fredinland saussure founder of modern linguistics, shifted the study from historical roots to the study of language. For saussure, the linguistic sign has 2 defining traits: 1.
