POLA11 LEC4

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Department
Management (MGM)
Course
MGMC02H3
Professor
Jennifer Levine
Semester
Fall

Description
Class: Lecture: Instructor: Date: LECTURE NOTES - POLLS IMPORTANCE citizens & consumers' opportunity tos make markets efficient = tailcompanies can monitor their useful to know where other ppl stand voice opinions / be heard product / service offering to people's performance wantx worded in clear fashion proximate events unbiased response rates GOOD POLLS Accuracy can be influenced by sampling, weighting, question wording and design, interviewer ACCURACY effects and willingness of people to respond honestly in a particular poll setting. FACE TO FACE: 1. TELEPHONE: MAILBACK: 3. INTERNET POLLS: drawbacks benefits drawbacks benefits drawbacks benefits drawbacks benefits TYPES OF expensive visual no visual effects easy to do no branching under / over cheap POLLS - effects questions low cost representation BENEFITS / interviewer branch length= limited privacy effects method can be completed canhousehold within ppl can answer DRAWBACKS (follow-up quickly more privacy severaltimes reposnse rates = questions) hardhouseholde within to answer high questions can be questions inbe long can ppl more willing answorderin any analysis = quick
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