mgtc14 reflection 2.docx

1 Page
154 Views
Unlock Document

Department
Management (MGM)
Course
MGMC14H3
Professor
Tarun Dewan
Semester
Fall

Description
Refection 2 In lecture 2, I have learned some direct and indirect channels: Manufacturer  Consumer (Dell, Avon) Manufacturer  Retailers  Consumer (Food, coca cola) Manufacturer  Wholesaler  Retailers  Consumer (Cadbury’s, Frito Lay) We have also discussed when is shorter channel work better?  The more complex the product the shorter the channel, because they want more control on manufacturer  Shorter shelve life (eg. Lobster)  By reducing the number of contacts sometimes make the channel more efficient, because the contact
More Less

Related notes for MGMC14H3

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit