MGTA35H3 Lecture Notes - Pathos

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28 Jan 2012
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Rhetoric art of persuasive comm"n; any form of comm"n which persuades & influences others. Churchill, jfk, martin luther king jr, gandhi mussolini, hitler memorable words. Kairos in order to persuade, have to know purpose, audience, context information, benfits, objections father of rhetoric: aristotle. Win the audience, get them to like you: logos. Makes your case facts, proof, attack: pathos. Etho s sight = pathos, ethos; sound = logos; smell, taste, touch = pathos. Ethos past achievements tradition, heritage quoting experts, friends remind ppl about character use of modesty understatement. Pathos emotional stories/images anger, emotion (tears), humour referring to person that"s not present repetition of word or phrases promises, exhortations ( catch phrases ) vivid description amending a first thought. Make assertion world"s biggest bookstore generalities ex. the pizza is incredible card stacking ugly before picture and after picture. Framing term changing (ex. freedom fighter vs rebel) redefinition. Defending against attacks facts, definitions, quality, relevance recognize false comparisons ex.

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