PSYA02H3 Lecture Notes - Lecture 14: Positive Tone, Reinforcement Learning, Confirmation Bias
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PSYA02H3 Full Course Notes
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The formation of attitudes present from the day we were born. The tendency to evaluate a person, object or ideas with some degree of approval or disapproval. 3 components (a, b & c: affective emotional based (your feelings, behavioural action based (what you do, cognitive knowledge based (what you know) These attitudes determine the way we live our lives. They vary in tone (negative or positive) and strength (mild to passionate) I don"t really think that marijuana should be legalized, but if it is, it doesn"t really matter . I think that marijuana must be legalized for reason x, y, and z . How attitudes are learned: classical conditioning association learning, operant conditioning reinforcement learning, cognitive learning information processing. Bmw example: the attitude you feel about the car will influence a behaviour towards the car. You like the car, so you will buy it.
