PSYB04H3 Lecture Notes - Lecture 5: Multistage Sampling, Inter-Rater Reliability, Oversampling
Document Summary
Survey often used when ppl are asked about a consumer product. Poll used when ppl are asked about their social or political opinions. *** in this textbook, survey and poll mean the same thing method of posing question to ppl on the phone, personal interviews, on written questionnaires, or online. Open-ended questions allow respondents to answer any way they like. Responses to these questions provide spontaneous and rich information. Forced-choice format ppl give their opinion by picking the best of 2 or more options. Likert scale ppl are presented with a statement and are asked to use a rating scale to indicate their degree of agreement. Example: strongly agree, agree, neither agree nor disagree, disagree, and strongly disagree. Semantic differential format asked to rate a target object using a numeric scale that is anchored w/ adjectives. Leading questions difference in meaning b/c of the wording of different versions of a question.
