PSYB10H3 Lecture Notes - Lecture 6: Stationary Point, Construals, Normative Social Influence
Document Summary
Fashion trends, peer pressure, getting a favor, following orders, etc. Social influence is divided into three broad headings: obedience, compliance, conformity, obedience, following the demands of someone who is higher in social power than oneself. E. g. , following the orders of a police officer: milgram"s study of obedience. Classic study showing the power of social influence. Experiment described as a study of learning. Participants instructed to shock another participant for any wrong answers. The other participant is a confederate who never receives any real shocks. Despite potential harm to another person, 62. 5 percent of participants completed the experiment. Originally it was predicted that less than 1% of people would follow instructions until the end. Participants of different ages and social classes all obeyed. Same effects found for women and men. High percentages of americans showed obedience to authority to the extent that they could have harmed another person.
