PSYB10H3 Lecture Notes - Selective Perception, Internal Validity, Representativeness Heuristic
Document Summary
The scientific study of the way in which people"s thoughts, feelings, and behaviours are influenced by the real or imagined presence of others. Cognition thought, sensation, perception, processing, memory. Triplett: social facilitation performance is affected by presence of others. World war ii: government interest in social psychology to persuade using propaganda through the study of war bond ads. By changing only one aspect of the situation, they can test whether this aspect is the cause of the behaviour in question. Independent variable (iv: the variable that is changed or varied to see if it has an effect on the dv. Dependent variable (dv: the variable that is measured to see if it is influenced by the iv. A number that tells researchers how likely it is that the results occurred by chance and not because of the iv. P < 0. 05 is considered significant that the results might be attributed to chance factors and not the iv.
