PSYB10H3 Lecture Notes - J.Lo By Jennifer Lopez, Cognitive Dissonance, Implicit Attitude
What are attitudes a like or dislike that influences our behaviour toward someone or something. Valence of an attitude an idea or belief that you hold positivity in which you subscribe something positively or negatively. Valence bipolar dimension good (better) vs bad (worse) You can have similar valences of attitudes but differ in strength (both are independent dimensions ) Explicit attitude attitudes you can state in words , fully aware of your attitudes. Implicit attitude stored as an association in your semantic network = associating between the object and the concepts of good or bad - peace, flowers represent good things while war, famine represent bad things. The common belief - what you believe about something will directly affect and predict your behaviour of that something however, your behaviour toward something can also change your attitude of that something. Cognitive dissonance (festinger) a change in people"s behaviour alters attitudes.