PSYB10H3 Lecture Notes - Lecture 4: Self-Perception Theory, Second Doctor, Implicit Attitude
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A positive or negative evaluation of an object. Cognition- cold rational thinking: measuring attitudes: Likert scale: a (cid:374)u(cid:373)e(cid:396)i(cid:272)al s(cid:272)ale used to assess people(cid:859)s attitudes it i(cid:374)(cid:272)ludes a set of possible answers with labelled anchor. In this situation it is socially awkward to say no, even if they wanted to display prejudice: why attitudes are poor predictors: Attitudes may conflict with other influences on behaviour. Social norms other conflicting attitudes and situational factors also influence behaviour. General attitudes may not match specific targets: attitudes about gay men predicted willingness to show a gay man around campus but only when he was consistent with the i(cid:374)di(cid:448)idual(cid:859)s ste(cid:396)eot(cid:455)pe of ga(cid:455) (cid:373)e(cid:374) Attitudes are often based on secondhand information: research shows attitudes based on firsthand experience better predict behavior. Attitudes can be inconsistent: affective and cognitive aspects conflict. Conflicting beliefs on the object, and whether affective or cognitive predominates will differentiate the attitude.
