PSYB10H3 Lecture Notes - Lecture 4: Junk Food, Twinkie, Doritos

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Midterm review session: optional, thursday, october 5, 3 pm room announcement on blackboard strictly q&a. Wednesday, september 27, 2017 it"s so(cid:272)iall(cid:455) a(cid:449)k(cid:449)a(cid:396)d to tell ppl that (cid:455)ou (cid:272)a(cid:374)t sta(cid:455) at (cid:373)(cid:455) hotel the hotel ppl i(cid:374) thei(cid:396) (cid:373)i(cid:374)d (cid:373)a(cid:455) ha(cid:448)e (cid:374)ot (cid:449)a(cid:374)ted the(cid:373) to sta(cid:455), the(cid:455) (cid:272)ould(cid:374)"t ph(cid:455)si(cid:272)all(cid:455) sa(cid:455) it (cid:271)(cid:272) its weird. Predicting attitudes from behaviour: attitudes may be poor predictors of behaviors, but behaviors can be good predictors of attitudes, how is that possible, attitudes may change in order to be consistent with behaviors. Cognitive consistency cognitive consistency theories: people try to maintain consistency between different beliefs and behaviours, balance theory, cognitive dissonance. Balance theory simple, constrained, limited first step on research in cognitive consistency: people try to maintain a balance btwn their thoughts, beliefs, preferences, etc. Resisting forbidden fruit: mild threats of punishment are a weak reason for resisting something that is desired, so attitude changes to match behaviour.

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