Introduction to social motivation: mcclelland"s definition of a motive/need: A recurrent preference or readiness for a particular quality of experience, which energizes, directs, and selects behavior in certain situations. Some motives are known to us, we have access to. We can look into us and see the goal we have. He felt that there were certain motivations that were only partly accessible to the consciousness that lie primarily outside the conscious awareness and that they play a profound role in shaping our cognition, perception and our behaviour. He believes that much of what motivates us are not motives we are. Traits refer to the questions of what . Like what thoughts are does someone typically have, what feelings are someone prone to having. Motivational constructs reference questions that begin with why . We are making reference or seeking info about the motives underlying the behaviour. We should not use these constructs interchangeably www. notesolution. com.