PSYC12H3 Lecture Notes - Lecture 11: Stereotype Threat, Implicit Stereotype, Natural Experiment
Document Summary
Our world conspires us to make more prejudiced but there is a bright side. Individual approaches: how can we reduce prejudice in individual person. Group based approaches: how to change group contexts. Target approaches: how to reduce the impact of prejudice on targets of prejudice. How to reduce prejudice in an individual person. One possibility that has been proposed is to create an environment that contains positive associations with stereotypes groups: for example, there are advertisements that promote diversity. It sometimes work to have positive associations with stereotypes groups in ads, media: e. g. when media promoted positive stereotypes about gay people, attitudes became more positive. However there is a backlash about population changing to positive association for gay people. When women placed in a group of all women, there is no stereotype threat associated with it everyone is a woman: however in a co-ed environment, women may be inflicted by stereotype threats.
