PSYC12H3 Lecture Notes - Lecture 2: Boxing Day Shooting, Sideburns, Car Dealership
Document Summary
4 twin testers: age, education, attractiveness, dress, script, same dealer, same car. They looked at the initial price quoted to the client. Black males are quoted the highest price. Compared to white males its about difference. There is an association between race and income. Car dealer doesn"t even know they are doing this themselves. John cunan and glen bloore, from mid west, grew up middle class family. Two men are virtually the same except one thing, the one you can see (colour of your skin) One of the first things they did was went to a shopping centre to pick up things they need. They were browsing through the store, and instantly john receives customer service but when glen walks up to them, they ignored glen. In the shoe department of the store, john gets instant assistant and a hearty welcome yet when glen walks in, 3 mins later the salesman looks away.
