PSYA02 Feb 13/25, 2013
Should people be allowed to do whatever they want if they don‟t harm to others in the
Forming Impressions of Others
Central Traits … Some traits may be more important that others in terms of organizing
our impressions of others (e.g., warm/cold vs. polite blunt).
We recognise more negative things even though there are surrounding good
The Primacy Effect … The order with which we encounter traits matters, with earlier
traits having the largest effect. This is the „first impression‟ effect
Intelligent, Industrious, Impulsive, Critical, Stubborn, Envious
Importance of attributions in real life – we find it very hard to be consistent and find it
very confusing to indicate
Disposition vs. Situation
Attributions are clearly important to the impressions we form of ourselves and others …
one clear distinction in how we form our attributions is the disposition (internal) vs.
situation (external) attributions we make when we witness PSYA02 Feb 13/25, 2013
The Elaborative Likelihood Model
The second option is really pretty much classical conditioning – this is what
advertising uses to get people‟s attention
The fantastic Leon Festinger example from outer space (circa 1954)
One woman was able to write things with her left hand (her non-dominant hand)
that supposedly were messages from aliens. One was the date of the end of the
world. There were followers who believed this woman and believed that, as
followers, they would be rescued by the aliens
Festinger wanted to know how these people would react after the day that the
world was supposed to end.
o The date came and there were no aliens. The followers didn‟t feel
stupid/wrong or change their beliefs. Their beliefs just became stronger,
believing that the woman just needed to get back in contact with aliens.