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Psychology (7,785)
PSYB10H3 (544)
Lecture

Attitudes Persuasion

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Department
Psychology
Course
PSYB10H3
Professor
Elizabeth Page- Gould
Semester
Fall

Description
AttitudesPersuasion Attitudeslikedislike influencing behavior towards someonesomething Eg lebron chokes Definition ABCsaffective what you feel about somethingbehavioral what are you likely to docognitive what you think abt something Affectively based attitudes Behaviourally based attitudes Cognitively based attitudes What goes into an attitude Valencebipolar dimension from goodbad Strengthintensity of attitude eg dislike lebron alot Attitude types Explicit attitudesattitude in form of a statement that you are fully aware eg lebron chokes Implicit attitudesattitude stored as association in semantic network obj of attitude associated w goodbad may be unaware of it Eg chris bosh is actually a decent player Attitudes and Behaviourcycle of your belief abt somet
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